If you've spent any time in
you've probably learned that it's full of web site marketing
and promotional offers. Why? Because everyone wants to promote
his web site! Who wouldn't want to be in the top ten list of
a major engine? Driving traffic to a web site is big business
these days, which also makes it a prime target for bad advice,
questionable deals, and just plain old rip-offs.
Not submitting your site to the
major search engines is like not publishing your business phone
number in the phone book. The way it's submitted is critically
important and more complicated than you might think. A successful
submission requires time, thought, and patience.
the ads claiming to submit my site to 200, 300, 400 or even 500
In the first place, there aren't
500, or even 200, engines that are worth submitting to. The truth
is, the top 6 search engines get 95% of the hits. Your time should
be spent figuring out how to maximize your exposure in those
engines. These "special deal" submitters aren't going
to do that for $29.95. In fact, all they're going to do is type
your domain name into an automated software program that submits
it with the click of a button. The problem with this is that
some engines deliberately exclude automated submissions, plus
the category you end up in may be inappropriate for your target
What you should
Unless you have some degree of
web expertise, you may be better off turning to a consultant
to do the submitting. Either way, make sure the following steps
- Keywords should appear often
in body text, headings, page titles, etc. while still appearing
readable and sensible. Every page should contain <meta>
tags with your keywords and site description. You don't see them
because they're in your site code, but the engines do.
- Never submit your site before
it's live. The engines will reject it, and getting them to review
it again can be pretty difficult.
- Thoroughly test and proofread
your completed site before it's submitted.
- No matter who is doing your
submitting, make sure the confirmation messages come to your
Email. Some contain passwords that you'll need if you want to
modify your listing at a later date.
- Check back monthly with the
major engines to be sure your site is still listed.
- Update your content frequently.
Small changes are fine, and will prompt the engine's spiders
to read the site again.
ways can I promote my site?
Promoting your site to the major
engines is only the first step. There are several other ways
to bring traffic to your web site:
- Put your URL on everything you
print - business cards, stationary, brochures, t-shirts, magnets,
etc. Not only will this get exposure for your site, it will make
you seem more substantial to potential clients.
- Take advantage of banner ad
swaps and exchanges. While some of these fall into the "rip-off"
category, there are some reputable and well-run services. The
Internet Link Exchange (www.linkexchange.com) is one of the best
known banner exchange services. It's also a good resource for
useful tips and information about site promotion. The HyperBanner
network (www.hyperbanner.com) is similar, except that it allows
you to target a specific site category.
- Exchange links with related
sites, but make sure they have a logical connection to yours.
It's much more useful to have a brief list of carefully selected
links that are likely to be of interest to your site visitors.
Check out other sites before you link to them. After all, your
visitors are trusting you to make good recommendations.
- Email marketing can be a valuable
tool, if it's done right. Set your Email program so that your
URL, and possible a short promo statement are part of your signature.
Participating in a mailing list can also be a good way to promote
your web site, but again, watch out for the scam artists. Two
good lists of mailing lists are Liszt (www.litszt.com) and Publicly
Accessible Mailing Lists (www.neosoft.com/internet/paml/). Mailing
lists and newsgroups have widely varying policies. Pay close
attention or you may get "banished". Assemble your
own mailing list by allowing your web site visitors to sign up
to receive news about special promotions, new products, or monthly
(informative!) newsletters. You might do this manually at first.
As your list grows, you can automate the process with software
programs designed just for this purpose. Never, ever, ever, ever
use spam (unsolicited Email) as a promotional tool. If you get
branded as a spammer, you can be banned from sending Email (of
ANY kind) to anyone with an Email address at the ISP that caught
you. Can you imagine not being able to send Email to ANYONE with
an address at AOL? Yahoo? SWBell?
We offer web site placement to
Yahoo!, GoTo.com, Excite, What U Seek, Magellan, Lycos, WebCrawler,
InfoSeek, Northern Light, MSN Search, Yellow Pages, HotBot, AOL
NetFind, Netscape Search, Comfind, Snap, LookSmart, Northern
Lights, Infomak, Planet Search, G.O.D., and Alta Vista. This
list is constantly updated to include the best engines.
What you get:
- All pages of your site <meta>
tagged with keywords and a description, and re-titled (as needed).
- Your URL individually propagated
to all major search engines.
- One check back 30 days later
to verify the listing. One re-placement to any engine where listing
cannot be verified.
What we expect from you:
- A list of 25 words that you
think potential visitors would be most likely to use to find
a site of your type. *
- A brief descriptive paragraph
about what you offer *
- Access to your web site (FTP
hostname, user name, password)
- An Email address of someone
in your organization who will be monitoring your placement.
* We will edit these. They are
used only as a point of reference.
Submit up to 10 pages - $200
Submit additional pages - $20 per page
For more information regarding
search engine placement contact firstname.lastname@example.org
or call 281-392-5292.
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